Good Good golf fires CEO, president-but actor and co-founder in ad stays
· Yahoo Sports
A week after a controversial commercial depicting a woman being shoved to the ground by a man after she tried to pull a driver out of a golf bag, the brand quickly removed the ad due to viewer backlash. Following the incident, two individuals responsible for the project have been fired.
On Wednesday, Good Good Golf CEO Matt Kendrick and President Joe Flannery were relieved of their duties, according to an internal email circulated among Good Good Golf employees. The company's Chief Financial Officer, Alex Puchala, stated in the email that co-founder and original investor Nahid Giga will serve as interim CEO, effective immediately.
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"This is a difficult day for the entire Good Good family," Puchala wrote in the email. "Matt helped build something extraordinary that exceeded all expectations and continues to bring countless new fans to the sport. What began as a small group of friends playing golf is now a growing global community."
Garrett Clark, a brand co-founder and the actor who shoved former Indiana Hoosiers golfer Alexis Miestowski in the ad, will remain with the company.
"Garrett and the creator team will keep doing what they do best," Puchala continued in the email. "Making great content and engaging our fans who are eager to see and hear from us."
Following the controversial ad, which was in partnership with Callaway Golf, Callaway terminated its collaborative partnership with Good Good Golf after three years. Retailers like Dick's Sporting Goods stopped carrying Good Good Golf apparel, and the PGA Tour and Good Good decided to step away from sponsoring one of the tour's tournaments in November.
"We were disappointed with what we saw," PGA Tour CEO Brian Rolapp said last week. "The PGA Tour believes in golf's ability to bring people together and create a welcoming environment for all."
Kendrick criticized Callaway's actions, calling it a "coordinated media blitz" on social media.
"Interesting that @CallawayGolf asks us to make an ad, then approves it, then asks us to take the fall," Kendrick said on X. "Then drops us in a coordinated media blitz and covers it up by giving a million dollars away, thinking everyone will be ok with it."
Callaway acknowledged that it approved the advertisement and took responsibility for the shortcomings in its review process.
"Our content review process was not comprehensive enough," the statement from Callaway reads. "We have taken appropriate internal corrective actions and significantly strengthened our approval procedures to help ensure this does not happen again."
Support for Good Good Golf hasn't necessarily waned since the company's shakeup. The brand's most recent YouTube video, "The Hardest Golf Challenge in the World," has already eclipsed 1 million views in just four days. Good Good Golf's channel has grown by nearly 100,000 subscribers since the ad, bringing its total to 2.13 million.
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This article originally published at Good Good golf fires CEO, president-but actor and co-founder in ad stays.