Arsenal agree new partnership
· Yahoo Sports
Arsenal have agreed a new multi-year partnership with ADT, which will become the club’s Official Community Security Partner.
The agreement marks ADT’s first sports partnership and will cover both the men’s and women’s first teams.
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The partnership will introduce initiatives aimed at supporters and local communities, alongside educational content and engagement with ADT’s smart home security technology.
Jake Beecroft, UK general manager at ADT, said: “Arsenal is more than a football club, it’s a pillar of its community. Our partnership is built on shared values of protection, trust, and making a meaningful difference. Together, we aim to help supporters and local families feel safer and more supported, both on matchdays and every day.”
Juliet Slot, chief commercial officer at Arsenal, added: “We’re delighted to welcome ADT as our Official Community Security Partner. They are a brand that share our deep connection with community, with their support and investment helping to drive our ambition to win major trophies.”
The home security provider will feature across Arsenal’s digital and social platforms, including The Arsenal app, and will also take part in community events and matchday experiences.