Bears QB Caleb Williams sparks legal battle over 'Iceman' trademark

· Yahoo Sports

Chicago Bears quarterback Caleb Williams had an electric season in 2025, leading his back to the playoffs and continuing to establish himself as a rising star at signal caller in the NFL. Now, he's looking to follow up that success by securing a trademark for his nickname "Iceman," which has resulted in an interesting legal battle.

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Williams filed for the trademark in March, which caught former NBA star George Gervin – who has long also used the nickname – by surprise. And while Williams claimed no disrespect was intended by the move, it did prompt Gervin to also file how own trademark for the nickname within a week of Williams submitting his filing.

But the two are not the only pro athletes in the mix for the trademark. In 2023, retired mixed martial artist and UFC Hall of Famer Chuck Liddell also filed to trademark the nickname "The Iceman" and was approved, but he has not finalized the trademark as he has yet to demonstrate he's using it for commercial purposes. And while it is technically a different nickname, but close enough that one attorney believes that both Williams and Gervin could be denied.

For now, it's likely that it will take at least sometime for the situation to play out, so no definitive answer on who the real "Iceman" is will be coming soon. But Bears fans will eagerly await the start of the 2026 season to see whether or not Williams will backup his claim to the nickname once again and lead Chicago to more success on the gridiron.

This article originally appeared on Touchdown Wire: Bears QB Caleb Williams sparks legal battle over 'Iceman' trademark

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